Michael designed a system, the (7L) System, based around a philosophy of generosity. He, and those who have implemented the system, have found that a business based on generosity leads to reciprocity in the form of referrals, help, and good will far beyond anything they could ever imagine. As Michael says, “It’s a living worth living. It’s a living worth loving.” After sharing this philosophy and system in the International Bestseller (7L) The Seven Levels of Communication: Go from Relationships to Referrals, Michael with no plans for speaking, coaching, or training was instantly inundated with requests to teach the system. Now thousands upon thousands of professionals see him speak, attend his events, and go through his trainings every year.